.Manly Bands is actually a direct-to-consumer vendor of guys's rings. The provider launched in 2016 after John Ruggiero, the founder with his spouse Michelle, could not find a suitable wedding ceremony band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our company went over the company's starting, special ring components, and much more. Since then, Manly Bands has obtained its own supplier. The production of bands coming from, state, Jack Daniel's bourbon barrels or Fender guitar strings produces convincing online video, states Ruggiero, excellent for storytelling on social media sites and somewhere else.The entire audio of our chat is actually inserted below. The transcript is edited for duration as well as clarity.Eric Bandholz: Provide our company a run-through of what you do.John Ruggiero: My wife, Michelle, and also I began an on the internet ring business referred to as Manly Bands in 2016 to resolve a trouble of wedding bands for guys. Our experts were simply wed. I possess big hands as well as could not find a band that I suched as that was actually not overpriced. My alternatives were actually purchasing from a catalog or even possessing something personalized.I found yourself purchasing from a site. The band got here in a flat mailer, without container or customer service. It was actually a horrendous knowledge through today's ecommerce specifications.Our company got wed, relocated to Florida, and also required a work. Our experts told ourselves, "We are actually both entrepreneurs. Why do not our company develop our very own organization?" We covered the forms of complications our team 'd seen and also exactly how to solve all of them. My ring knowledge came up, and we decided to attempt to solve it for various other individuals.Our objective when our team began was actually to spend rental payment. Our team presumed making a pair many thousand bucks a month from this would certainly be actually fantastic. Our experts considered it a lifestyle organization, certainly not high-growth. It was merely Michelle and me in our garage creating rings and sending all of them bent on clients. Our team had hit on one thing. Our notification resonated along with potential customers.Michelle and I make an outstanding staff. I develop suggestions, as well as she is actually the implementer. A considerable amount of our excellence heads to her artistic thoughts. She names the bands as well as develops identities. She hooks up the rings to clients. Explaining a ring entirely as "eight-millimeter dark" didn't suffice.Our team designed rings coming from distinct components, including Port Daniel's barrels or unique metals. Business removed. Ever since, we have actually increased greatly. Our team now have over 55 individuals in the Manly Bands household. Concerning one-half of those are band craftsmens that function in our lately obtained production outlet in Utah.Bandholz: When did you acquire a producer?Ruggiero: About a year as well as an one-half ago. We had been their customer for a long times, so we knew them effectively. Many of their company was retail, which failed to rate of interest us-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale clients and also brand name. Our experts got a few of their assets as well as took over employees.Prompting a production group has been one of the most ideal factors our company have actually performed. It's been awesome to go out there and see all of them bring in rings out of Fender guitar cords or steel coming from an M1 Abrams container.Bandholz: Exactly how carries out in-house manufacturing effect advertising?Ruggiero: It's been actually large. Taking an electronic camera to the other side of the workplace and filming the staff using lathes to reduce the metallic poles or bourbon gun barrels into rings makes for amazing video clip. We have our video camera team available continuously. Our team make use of that footage on our social networks and also in our adds and also bulletins. Our experts make an effort to ensure that because many companies in the males's band space don't manufacture. They fall ship or order coming from international and after that ship it out. Yet our experts desire it to last a life time and be something people can easily take pleasure in.Our company've had a considerable amount of effectiveness with our army ancestry collection, where we source one-of-a-kind military materials. Our experts possess the M1 Garand rifle sell, the timber part, coming from War of the nations I. Seeing our crew placed that in the turret and also cut a part out for a ring is amazing.Our marketing for those rings talks about the past history, the soldiers, where the tool was actually used, and things like that. My spouse and I researched filmmaking in university. Our team utilize our skills to educate as well as tell a story. For example, I just recently obtained an e-mail coming from a consumer who discussed that his grandfather utilized to steer M1 containers. The consumer skilled one of those bands to his grandfather, and also they had very a mental swap. It behaves to aid customers connect with their past as well as generate something significant.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, too. I perform Twitter and LinkedIn.